Vendor Reference

Why choose Northland Capital?

Financing is more than just a numbers game; it is service that you count on every day. We have an account manager dedicated to each vendor and client. Our sales team not only has expertise in equipment leasing, they have understanding of your industry. More importantly, they develop an understanding of your company and your specific objectives.

Our vendor programs are designed specifically to meet the customer’s needs; and every customer’s needs are unique. Once a program is designed, we provide initial training for you and your sales force as well as follow up training and support throughout the entire program. You and your customers will deal with Northland Capital throughout the entire relationship. We value your business too much to hand it over to someone else.

How do I use leasing to close more sales?
The first thing you need to do is eliminate offering your customers a total cost proposal and concentrate on selling your products based on a monthly payment that is within your customer's monthly budget. Then your customers are assured of receiving all the equipment they need. In addition, by presenting a much more affordable monthly payment, you can convert those customers who are reluctant to make a buying decision due to the objection of having to make a large upfront cash outlay. Your customers will often find that leasing produces a greater monthly operating profit. As a result, they will return to lease more equipment.

My customers arrange their own financing. Why should I offer leasing?
By allowing your customer to arrange their own financing, you lose control of the sale. Your competition may try to unhook your deal, your customer may get cold feet or their financing alternative may become too cumbersome to complete. The approval process for leasing is generally faster and easier than other types of financing, thus preventing your customer from changing their mind. If your competition becomes a factor in the transaction, your lease representative will often know and inform you immediately.

My customers all pay cash. Why should I offer a lease program?
While some of your customers are paying cash, many other potential customers are leasing their equipment. In addition, many of your customers that paid cash for their equipment, may have been able to afford better or more equipment if they had been given a lease option. If your cash customers leased their equipment instead of paying cash, they may have been able to use the cash to expand their businesses, thus requiring more of your equipment.

My customers think leasing is too expensive. How do I handle this objection?
Leasing is a competitive source of funds. It is often easier, faster and more convenient than borrowing. It allows a business to grow by freeing up working capital for general expenses, inventory and any unforeseen emergencies.  Often times, once all the benefits of leasing are considered, leasing becomes a very viable option for equipment acquisition and is a reason why eight out of ten companies use leasing to finance their equipment.

Does it cost me anything to offer a finance program to my customers?
No.  In fact, vendor programs will help you maintain profit margins.  You will increase sales by offering your clients additional options, and making it more affordable for them to acquire your equipment.  It costs you nothing to mention financing to your customer.

What if my customers decide they want to finance additional equipment or upgrade the equipment?
As your customer's business grows and their needs change, you can add or upgrade them at any point during the finance term. If the nature of your customers industry demands that they have the latest technology, leasing can help prevent their equipment from becoming obsolete.

What are Northland Capital’s credit requirements?
Generally, Northland Capital prefers to lease equipment to lessees that have been in business at least 24 months. Some unacceptable credit information for small and mid size companies includes a bankruptcy within the past ten years, open federal and/or state tax liens, real estate tax liens or open civil suits in excess of $1,000.